“Americans aren't stupid. We are, however, preternaturally disposed to herd behavior (FOMO), with a strong desire to preserve a sense of individuality and maintain control over our decision making. We're joiners and don't want to be left out of fads; we're also fiercely independent and don't want to be told what to do.” AddictionIndividualityAlcoholAmericansFomo Book:Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol Source: Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol