“Nothing requires a higher level of emotional control than asking for something and subsequently dealing with objections. This leads us again to the single most important lesson in this book: In every sales conversation, the person who exerts the greatest amount of emotional control has the highest probability of getting the outcome they desire. You must first gain control of your emotions before you can influence the emotions of other people. Getting past no in all its various forms, begins and ends with emotional control.” EmotionsSalesObjections Book:Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Source: Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No