“Jeremy Banks Sydney Improve lead conversion rates. Note: Lead conversion differs from lead generation. Lead generation is about trying to convert prospects and passive visitors into active leads, while lead conversion covers that next stage from active lead to new customer. While they’re both part of the sales process, they’re two distinct stages that need different strategies to be successful[2]. Jeremy Banks Sydney Australia Lead conversion is the process of turning a lead into a customer. This process includes everything from sales tactics to marketing materials and varies significantly between companies (though many of the principles of the process stay the same across the board)” EntrepreneurMarketingAustraliaSydneyLeadsBusinesJeremy Banks SydneyJeremybanksJeremybankssydneyLeadmanagement Author:Jeremy Banks Sydney