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John Butler

John Butler Biography

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“Compared to our mental imaginings and dreams, the natural world certainly appears a more real and solid sort of dream. But, in fact, from a higher level of consciousness, it loses that solidity and is also seen as an ephemeral image - by no means to be confused with the real reality of Being. What then is our response to the news e.g. that someone has died? So long as one doesn't get thrown off the certainty of eternal Being, one hears and sees the world's reaction but inwardly knows that nothing real has changed, and most certainly no one has died. An appearance and a dream have changed - that's all.”

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“In the eighties, I was fortunate to be one of the young art directors that Jerry Roach, creative director at JWT New York, took under his wing. He taught me how to use typography more visually, to push against design norms and not to rely on preconceived notions of what something should look like. I learned that nuance is everything and to agonize over the details. I have Jerry to thank for driving plenty of people crazy over the years!”

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