“Doubt is crucial in science—in the version we call curiosity or healthy skepticism, it drives science forward—but it also makes science vulnerable to misrepresentation, because it is easy to take uncertainties out of context and create the impression that everything is unresolved. This was the tobacco industry's key insight: that you could use normal scientific uncertainty to undermine the status of actual scientific knowledge." ...Individual clinicians cannot single-handedly combat this kind of antiscience, a climate that has only been fostered by some political and religious leaders and by the social media. But at the very least, we can make our patients aware of the forces at play and the mind games that such merchants of doubt employ.” ScienceMediaCuriosityPublic HealthScientific MethodMisinformationTobacco IndustryAntiscienceMerchants Of Doubt Book:The Transformative Power of Mobile Medicine: Leveraging Innovation, Seizing Opportunities and Overcoming Obstacles of mHealth Source: The Transformative Power of Mobile Medicine: Leveraging Innovation, Seizing Opportunities and Overcoming Obstacles of mHealth