“On my very first day at T-Mobile, I demanded that every time I spoke publicly to the company, all employees across the country would be invited to watch. I faced legal and all that crap, but ultimately we were able to figure it out. We record it, too, so if somebody can't leave the sales floor, they can watch it later. Another thing I did very early on is give every employee stock, which we continue to do. So every time I speak to them I speak way over some of their heads.” GivingCountrySpeakEmployeeCrap Author:John J. Legere
“I started to be the brand, more and more. Seven days a week, 24 hours a day, I wear T-Mobile gear. I'm a bright beacon of magenta. My clothing's gotten more elaborate because a lot of people want me to wear their clothes! And then when I go to a call center, I give away my T-Mobile clothes, and walk out to my car with my socks on.” PeopleGivingHoursWeekCarSevenWant MeSock Author:John J. Legere
“I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it.” GivingGeniusStrategyMarketing Author:John J. Legere
