“A specialty among public relations consultants has evolved in recent decades called "risk communication." I don't much care for the term. It implies managing the truth. You don't manage the truth. You tell the truth.” TruthLyingPoliticsRiskLiesSpinRisk Communications Book:The Great Influenza: The Story of the Deadliest Pandemic in History Source: The Great Influenza: The Story of the Deadliest Pandemic in History