“Elevated to the status of a credit subject, the consumer believes [in the myth of credit] to see in this fact his own human realization and that of his social dignity. The commodity fetishism embodies in his person as the fetish of being, to whom credit gives a sensible and objective reality: the consumer sees himself in credit as in a mirror reflecting all the human attributes emanating from possession - respectability, honesty, occupational activity, recognized and weighed by social consensus...” AlienationPolitical EconomyCommodity FetishismConsumer CapitalismFalse ConsciousnessMarxist TheoryReificationCapitalism And IdentityCredit EconomyModern Capitalism Author:José Revueltas