“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.” FirstsOne ThingElementsSentencesCopiesAdvertisements Book:The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Source: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters