“The venture capitalist investor, the private equity investor, the power player’s power player will beg to get in on a potential unicorn, going-through-the-roof, start-up company.” LawInvestmentVenture CapitalVenture CapitalistEquity Investor Book:Negotiate Like a CEO: What to Look Out for and How to Keep Yourself From Getting Screwed in Employment, Business and the Entrepreneurial World. Source: Negotiate Like a CEO: What to Look Out for and How to Keep Yourself From Getting Screwed in Employment, Business and the Entrepreneurial World.