“We did a lot right with the voters with whom we’ve enjoyed traditional support. But we haven’t done enough to build a larger coalition of voters. We have to modernize our message to reach a larger audience of voters beyond our base.” DoneEnoughSupportAudienceHavensMessagesTraditionalEnjoyedVotersCoalitions Author:Kevin Madden
“Trying is not enough. We have to go out and set goals and measure definitive progress so that four years from now we are in a better position to add new voters to our base of support.” TryingYearsEnoughGoalSupportFourProgressPositionAddVotersFour YearsSetting Goals Author:Kevin Madden