“Well, a lead is the most important thing about the story.” WellsImportantStoriesLiteratureImportant Things Author:Kurt Loder
“So no one should rely on television either for their knowledge of music or for news. There's just more going on. It's an adjunct to the written word, which I think is still the most important thing.” ThinkingShouldStillsImportantLiteratureWrittenTelevisionNewsImportant ThingsRelyWritten Word Author:Kurt Loder
“You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.” WayImportantLawImportant ThingsJournalismBest ThingsThings To Do Author:Kurt Loder
“And the most important thing you can do is learn to edit yourself. And then go back and rewrite.” ImportantLiteratureCan DoImportant ThingsEdits Author:Kurt Loder
