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Laure Heriard-Dubreuil Biography

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“People have not changed. The media and its love for the fashion world behind the scenes has changed, giving people more access to changing tastes and opinions everywhere. There has been a shift in the last few years, with the new exposure of personal styles on blogs and Instagram and websites, so people are more interested now in showing their own fashion sense and expressing their own style without copying an entire look from an ad campaign. Because of that, stores need to move toward more personal edits and styling.”

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“On a global picture, if you look at the evolution of the shopping business model, many consumers tend to ask for faster shopping, which explains why e-commerce is so successful. I think the fashion clients will be more and more demanding of uniqueness and mix, match, and create-your-own-look silhouettes, as opposed to head-to-toe designers looks. Limited collections are very important, in my opinion. They put ready-to-wear at a different level, and they create pleasure and individuality.”

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Author:Laure Heriard-Dubreuil
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