“We do not invest in advertising... So racing is the best advertising for Ferrari.” AdvertisingRacingFerrari Author:Luca Cordero di Montezemolo
“Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.” ShowsUsedCarUsed To BePolishGarageFerrari Author:Luca Cordero di Montezemolo
“I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.” WantDifferentCarProduceActivityIncreaseRevenueParallelsObligedFerrari Author:Luca Cordero di Montezemolo
“Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.” EndsCompanyFashionFurnitureFerrari Author:Luca Cordero di Montezemolo
