“Flavor factories churn out chemical desire. We spray, squirt, and inject hundreds of millions of pounds of those chemicals on food every year, and then we find ourselves surprised and alarmed that people keep eating. We have become so talented at soaking our food in fakeness that the leading cause of preventable death - smoking - bears a troubling resemblance to the second leading cause of preventable death - obesity.” RealDesireFoodFakeFlavorObesityPreventable Death Book:The Dorito Effect: The Surprising New Truth About Food and Flavor Source: The Dorito Effect: The Surprising New Truth About Food and Flavor