“The best benefit that blogs can provide a campaign is actually to build buzz. It provides earned media for the candidates the bloggers are supporting. It generates attention from traditional party organizations, the labor unions. And the issue groups that might not have even known that race existed and not have considered putting money into it now realize, 'OK, this is getting a lot of buzz, we're going to start putting resources into the race.' It motivates a lot of big-dollar donors to put money into these candidates.” RealizingPartyAttentionLabor Author:Markos Moulitsas
“The fact is that there's hundreds of thousands of incredibly motivated, active political partisans working on the blogs. These people generate buzz, it generates local activism. These aren't the kind of people that pay attention a little to politics, turn it off and then do something else. They live and breathe politics. And anybody that wants to build a movement or a successful campaign needs people like the people who read blogs.” PeopleKindPoliticalAttentionSuccessfulBreatheActivismPay AttentionMotivated Author:Markos Moulitsas
“I think there's very many paths to a nomination, and they don't all necessarily go through the bloggers. I don't think we, as bloggers, are all important. I don't think that we can make or break a candidate. I think we are a component, we are a piece of a larger piece of a puzzle. And so, no campaign is going to be able to have it all. No campaign is going to have all the money it needs, or all the media it needs, or all the staffers it needs or all the blog attention it needs. They're going to have various pieces, and there's more than one way to get to the nomination.” ThinkingImportantAttentionBreakPathVariousPuzzles Author:Markos Moulitsas