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Mary Louise Kelly

Mary Louise Kelly Books

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“In his book "Being Mortal", the surgeon Atul Gawande accurately describes the joy that flows from being good at your work. 'You become a doctor for what you imagine to be the satisfaction of the work, and that turns out to be the satisfaction of competence,' Dr. Gawande writes. 'It is a deep satisfaction very much like the one that a carpenter experiences in restoring a fragile antique chest...It comes partly from being helpful to others. But it also comes from being technically skilled and able to solve difficult, intricate problems. Your competence gives you a secure sense of identity.”

“The future success of online social networking sites as an advertising medium depends on its acceptance as an advertising vehicle that can deliver a message to a micro-target in a manner that will be well received and that increases the likelihood of interaction.”