“If businesses are to redeem themselves in the eyes of the public and regain the trust that they have lost, they should worry a lot more about what they stand for and entrust those with expertise in communication a much freer rein to express this in ways that people might recognise as being sincere and sympathetic, rather than stilted and formulaic.” PeopleIfsWayShouldMightEyeLostBusinessWorryCommunicationSincereExpertiseSympatheticRecogniseReinsBeing Sincere Author:Nick Baker
