“Our customer is the person whose household income is under $100,000, which is the majority of Americans. We created Acorns from the ground up to serve their best interests. We started with micro-investing, which allows them to invest their spare change. Once they get more engaged they can set recurring investments - $5 a day, $5 a week, for instance - whatever works for them.” InterestWeekInvestment Author:Noah Kerner
