“Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. We had some of the most sophisticated sound-creating systems, and were instrumental in MIDI.” FirstsMadeWholeStuffSoundCompanyTechnologyComputerCreatingFirst TimeEdgesDrivenScreensBunchSophisticatedTechnologicalStampsMappingAtariMidi Author:Nolan Bushnell
“Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.” InspirationalPersonsDoeIdeasInspirationSuccessDifferencesBusinessCreativityTakenMaking A DifferenceInitiativeShowersCreativity And InnovationIdeas And CreativityIdeas And InnovationOne Person Can Make A DifferenceAtariSocial Innovation Author:Nolan Bushnell
“I had an awful lot of my soul invested in Atari culture.” SoulCultureMy SoulAwfulAtari Author:Nolan Bushnell
“Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail.” SchoolGuyCollegeProjectsHigh SchoolJailCheeseChuckDropoutsAtariSchool DropoutHigh School DropoutChuck E Cheese Author:Nolan Bushnell
“Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.” TwoEnoughGamesFunCompanyProductsSittingSellsBoardsChipsInventoryAtari Author:Nolan Bushnell
“In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.” ThinkingFeelsStillsTwoMightTurnsMistakeMillionsFiveHundredThirdsDollarsBillionsApplesOwnershipCheeseRevenueChuckTurned DownAtariChuck E Cheese Book:Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent Source: Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent
“I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.” LittlesEndsSchoolOrderBitsClassLittle BitEconomicsFinanceFascinatedSantaGarageStanfordClaraAtariMavens Author:Nolan Bushnell