“At Verve, my bookkeeper would invariably say, 'Well, why do you want to put out Roy Eldridge?' Or 'Why do you want to put out Ben Webster? They don't sell.' And I'd say, 'Well, whether they sell or not, they're important, they should be recorded and they're what Verve stands for, so we don't have to discuss that any further.” WantShouldWellsImportantSellsBookkeepers Author:Norman Granz
“If you don't get substantially what you want, be ready to walk. And don't look back.” IfsWantLooksWalksReadyWhat You WantRecord Labels Author:Norman Granz
“I don't want to sound as if I'm doing something tremendously special. But I am a jazz fan.” IfsWantSoundFansSpecialJazz Author:Norman Granz