The Business Model Navigator: 55 Models... A source page for quotes linked to Oliver Gassmann. 0 quotes
“It is easy to underrate how long it takes to implement a new idea. Researchers estimate that it takes 30 years for a groundbreaking development to progress from initial idea to a commercially viable product. Middle management often extols the value of short-term strategies that react to market circumstances. Kodak used short-term strategies to keep its analogue photography business going. But the expression 'short-term strategy' is in fact an oxymoron, because trying to reach short-term goals is not strategic by definition.” ManagementLong TermShort TermBusiness InnovationBusiness StrategyBusiness Development Book:The Business Model Navigator: 55 Models That Will Revolutionise Your Business Source: The Business Model Navigator: 55 Models That Will Revolutionise Your Business