“Otaku is a label applied to and adopted by those people who build a culture around anime, manga, videotapes and videogames. Their ideas and values were different from the mainstream, and so they were labeled otaku, or called themselves otaku, to indicate that difference.... In the end, otaku is just a label created to contain difference. --Ono Norihiro” LabelsOtaku Book:Otaku Spaces Source: Otaku Spaces