“No idea, no matter how good, will work if it doesn't get used.” IfsIdeasMatterUsedMotivationNo IdeaGood Will Author:Peter A. Cohen
“If we were to tell you to deliberately spend ten minutes every day envisaging yourself being very ill, you'd quite rightly refuse to do it. Most people know that's a bad idea - yet those same people may spend time every day worrying about their health.” PeopleIfsKnowsMayIdeasWorryMinutesHealthTenIllRefuseEnd TimesSpend TimeBad Ideas Author:Peter A. Cohen
“If you truly expect something to be difficult, it will be.” IfsBeliefDifficult Author:Peter A. Cohen
