“The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.” UseAudienceReaderOffersToolsEssenceValuableAcquireCopywriting Book:Words That Sell Source: Words That Sell
“Suicide by carbon monoxide used to be done in the garage. Now, all you have to do is go to Mexico City and inhale.” DoneUsedCitiesSuicideUsed To BeEnthusiasmMexicoCarbonGarageInhaleMexico City Author:Richard Bayan
“Neighbours: the strangers who live next door.” NextDoorsStrangerNeighborNeighbour Author:Richard Bayan
“Science Fiction: fairy tales for nerds.” FictionScience FictionTalesFairyFairy TaleNerd Author:Richard Bayan