“Do not be afraid of the word 'theory'. Yes, it can sound dauntingly abstract at times, and in the hands of some writers can appear to have precious little to do with the actual, visual world around us. Good theory however, is an awesome thing. [...] But unless we actually use it, it borders on the metaphysical and might as well not be used at all.” ArtTheoryAbstractMetaphysics Book:Visual Culture Source: Visual Culture