Richard Wiseman (born 1966) is a British psychologist and professor at the University of Hertfordshire. He is renowned for his research on the psychology of luck, happiness, deception, and intuition. His bestselling book "The Luck Factor" has been translated into over 30 languages, transforming how people understand fortune. Wiseman is also known for his efforts to make psychological research accessible to the public through lectures, television programs, and social media.