“Our misguided entrepreneur has a few more conversations like this, becomes increasingly convinced he’s right, quits his job, and sinks his savings into the app. Then he wonders why nobody (even his mom) buys the app, especially since he had been so rigorous. Doing it wrong is worse than doing nothing at all. When you know you’re clueless, you tend to be careful. But collecting a fistful of false positives is like convincing a drunk he’s sober: not an improvement.” ConversationWrongIdeaEnterpreneur Book:The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Source: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you