“Being polite means following a conversation, not co-opting it and dragging it in other directions. It means knowing who you’re talking with, and knowing what they know. It’s rude to talk over people, to misunderstand who they are. Those maxims happen to neatly map to the same design principles laid out by Don Norman, and the ones that guided Brian Lathrop in the creation of Audi’s self-driving A7.” TechnologyDesignUser Experience Book:User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play Source: User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play