“OUCH "The arrabal (a term used for poor neighbourhoods in Argentina and Uruguay) and carpa (informal mobile theatre set up inside tents, once common in Latin America), with their caliente (hot) rhythms such as the rumba or the cha-cha-cha, were conquering audiences all over the world, a trend allegorised in song lyrics about their popularity among the French and other non-Latin Americans - "The Frenchman has fun like this/as does the German/and the Irishman has a ball/as does even the Muslim" ("Cachita") - even as they filtered in the presence of a blackness - "and if you want to dance/look for your Cachita/and tell her "Come on negrita"/let's dance" - denied in the official discourse of those Spanish=speaking countries wielding the greatest economic power in the region: namely, Argentina and Mexico, the latter of which would eventually incorporate Afro-Latin American culture into its cinema - although being careful to mark it as Cuban and not Mexican.” Tortuous Author:Robert McKee Irwin