“In short, fitness wearables solve the "December Dilemma." The holidays are coming and you're looking to buy a cool present for someone you love. Your budget is around $200 and you want the present to communicate how much you care. Voilà! The FitBit/Misfit/Apple Watch fits the bill.” Health TechnologyWearables Book:Mistreated: Why We Think We're Getting Good Health Care -- And Why We're Usually Wrong Source: Mistreated: Why We Think We're Getting Good Health Care -- And Why We're Usually Wrong