“Rorion did for a generation of Brazilians what 30 years previously Brian Epstein did for a generation of English pop musicians, stimulating seemingly limitless demand for a product where none had existed before (Gould, 2007). But Rorion did it to an even greater degree, conceding that his system was basically judo. Helio felt the same way. In one of his last interviews, with Ana Missa on Sensei SporTV in 2009 (February 14), he explained that because he wasn’t physically suited for judo, he “modified jiu-jitsu so that a weak citizen like himself could fight” [pelo meu porte físico eu não podia ser judoka, então eu adaptei o jiu-jitsu para que até um cidadão fraco como eu pudesse lutar]. So there we have it. Gracie Jiu-Jitsu is pre-Olympic judo, taught by Helio’s method, whatever that is, and modified so that weak citizens can fight (apparently Helio felt that judo required too much strength, which is odd, because many of his promotional pictures and demonstrations involved judo throws). That doesn’t mean Gracie products and services aren’t worth what they cost. If judo people were teaching this material, people wouldn’t be paying Brazilians to do it. Rorion didn’t invent anything. What he did was to make it valuable.” Brazilian Jiu JitsuRorion GracieGracie Jiu Jitsu Book:Jiu-Jitsu in the South Zone, 1997-2008 Source: Jiu-Jitsu in the South Zone, 1997-2008