“If the participants regret participating, then you won't have something that reveals some greater truth about human condition or allow some other perspective. You need people to want to be there so they can talk at length and want to continue talking to you.” PeopleIfsWantNeedsHumansTalkingGreaterConditionsRegretPerspectiveLengthHuman ConditionParticipantsParticipating Author:Rod Blackhurst
“People are interested in examining the way we consume narratives.” PeopleWayNarrativeExamining Author:Rod Blackhurst
“People are so complex that you can't possibly know anybody in 90 minutes.” PeopleKnowsMinutesComplexes Author:Rod Blackhurst