Rolf Fehlbaum (born April 6, 1941) is a Swiss entrepreneur and designer, best known for leading Vitra, a global office furniture company. He took over the family business in 1977, transforming it from a small furniture shop into an international design brand. Fehlbaum is dedicated to promoting modern design culture through the Vitra Design Museum and collaborations with top designers, influencing global work environments and design education. His philosophy emphasizes the blend of functionality and aesthetics, making Vitra an industry benchmark.