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All Consuming: Why We Eat the Way We Eat Now

Book by Ruby Tandoh · 2 quotes · Food Writing, Bubble Tea, Writer

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All Consuming: Why We Eat the Way We Eat Now Quotes

“Bubble tea is so big among Gen Z and Millennials that for the first time in my lifetime, there's a genuine challenge to the supremacy of coffee shops. It's a generational shift. The last time a food took off this quickly in Britain, it was the fifties, and it was hamburgers.”

Popular Bubble Tea

Book:All Consuming: Why We Eat the Way We Eat Now

Source: All Consuming: Why We Eat the Way We Eat Now

“Some of the most viral foods in London in the last couple of years include a foot-long croissant, a brick of honey butter toast and cookies thicker than the average burger. A more-is-more principle is in effect. It has led to mash-ups like birria ramen, cheeseburger tacos, cruffins, crookies, brookies and cereal milk ice cream. When something goes viral on here, it reveals something about the things they really want. And what people want, it turns out, are easily digestible food ideas-- things they already know, like the burger, hybrids that they double know but that are also novel”

Fusion Viral Popular Foods

Book:All Consuming: Why We Eat the Way We Eat Now

Source: All Consuming: Why We Eat the Way We Eat Now