“I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.” ThinkingKnowsNeedsArtistEffortMediaTypeProjectsMarketingAdvertisingConsumersGenreFedsLoyalPromotionGenres Of MusicCollaborative Effort Author:Serj Tankian
“Civilization is a failure. We need to think what we can do together in love and peace.” ThinkingLoveNeedsTogetherPeaceCan DoCivilizationI Want YouPeace And LoveI Need You Author:Serj Tankian
“I think every artist should follow their vision, their hearts is what they need to reveal, not something that society is looking out for.” ThinkingNeedsShouldHeartArtistVision Author:Serj Tankian
“You listen to Bob Dylan and you can't help but think of the 60s, it's very relational and if artists are true artists and not just mere musicians they need to be truthful because the music doesn't come from them, it comes from the universe and it's to be shared. At best, we're skilled presenters, and I say that at best.” IfsThinkingNeedsHelpingArtistUniverseMusicianMereBobTruthfulDylanBeing TruthfulTrue ArtistsPresenter Author:Serj Tankian
“I really feel like civilisation's already over. It's not ending but it's already done. We're all addicted to the concept that humanity equals civilisation and that's not the case. We need a global conversation to be able to decipher how we can live from this point forward. We have to redefine our relationship with our environment.” NeedsFeelsDoneAbleHumanityCasesEnvironmentConversationConceptsOver ItOur RelationshipOur EnvironmentCivilisationDecipher Author:Serj Tankian