“In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.” IdeasPoliticsSocial MediaDigital MarketingCambridge AnalyticaHype Machine Book:The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt Source: The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt