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Steven Hassan Biography

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“[Cult] members learn a new vocabulary that is designed to constrict their thinking into absolute, black-and-white, thought-stopping clichés that conform to group ideology. (“Lock her up” and “Build the Wall” are Trumpian examples. Even his put-downs and nicknames—Crooked Hillary, Pocahontas for Elizabeth Warren—function to block other thoughts. Terms like “deep state” and “globalist” also act as triggers. They rouse emotion and direct attention.)”

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Book:The Cult of Trump: A Leading Cult Expert Explains How the President Uses Mind Control
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“Nobody will be tougher on ISIS than me. Nobody,” he said during his campaign announcement speech on June 16, 2015. “There’s nobody bigger or better at the military than I am,” he stated a few days later. The following month came this memorably hypnotic line, one that echoes Moon’s language: “I know more about offense and defense than [the generals] will ever understand, believe me. Believe me. Than they will ever understand. Than they will ever understand.” It’s a classic example of Trump’s tried-and-true habit of lulling his audience through repetition. A few months later came another infamous claim: “I know more about ISIS [the Islamic State militant group] than the generals do. Believe me.”

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Book:The Cult of Trump: A Leading Cult Expert Explains How the President Uses Mind Control
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“At the time, casting Trump as host was seen as a huge gamble. He had been labeled a “D-lister”—someone who lost all his money, a clownlike figure who couldn’t be taken seriously. Supervising editor of The Apprentice Jonathon Braun told the New Yorker, “We knew Trump was a fake… but we made him out to be the most important person in the world, making the court jester the king.”

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Book:The Cult of Trump: A Leading Cult Expert Explains How the President Uses Mind Control
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