“[T]he pressure to become muscular begins even earlier, as evidenced by the extreme bulking up of male action figures. These popular toys, including G.I.Joe and Star Wars characters, have increased in muscle size every decade since the 1960s; such subtleties can begin to exert size pressure on boys at a young age.” MusclesBigorexiaBoys Self Image Book:Why Boys Don't Talk - and Why it Matters Source: Why Boys Don't Talk - and Why it Matters