“That's what all these studios do: They recruit people who've seen certain films. It's this weird, fake science-y thing the studios call a "tool." That's a very scary process, because it can be used in odd ways. But then there's focus groups and stuff like that. I was so nauseous and terrified, and then you get the cards: very good, good, recommend.” PeopleFilmFocusVery GoodScaryOddFake Author:Tamara Jenkins
“Focus group was helpful in the way it always is when you make movies, especially with anything funny. You can find the right edit or the right beat. In terms of cutting and rhythm, I think it's essential to screen your movie before you lock picture.” ThinkingTermFocusCuttingRhythmHelpful Author:Tamara Jenkins