“Our economic, cultural, and personal lives are suffused with the notion that we can and should transform ourselves into modern-day deities, simultaneously living works of art to be admired by others and ingeniously productive economic machines.” SocietySelf ImprovementSociology Book:Self-Made: Creating Our Identities from Da Vinci to the Kardashians Source: Self-Made: Creating Our Identities from Da Vinci to the Kardashians