“Usability plays a much wider role in our lives than most people realize. It’s not just about using a website, a piece of software, or the latest technology. Usability is about setting up a tent, relighting a furnace to heat a home, trying to figure out a tax form, or driving an unfamiliar rental car. Usability impacts everyone, every day. It cuts across cultures, age, gender, and economic class.” CultureResearchUser ExperienceUsabilityUserUser Research Book:Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Source: Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics