“But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.” InternetSocial MediaSocial Media Campaign Book:Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Source: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy