“Most automobiles spend about 80 percent of their time sitting around doing nothing. They're gasoline powered; they go to very high speeds, which in fact, under urban conditions, you don't need. These high speeds generate enormous safety requirements and so on and so forth. Now you can incrementally tweak the automobile. You can make the power train more efficient and you can enhance safety and all of these sorts of things that are very worthwhile.” NeedsFactsConditionsPercentSittingSafetyTrainSpeedEnormousWorthwhileEfficientUrbanRequirementsDoing NothingAutomobileSitting AroundGasolineHigh SpeedTweak Author:William J. Mitchell
“Everybody thinks an automobile needs an engine. Well, an automobile doesn't necessarily need an engine. What we do is shift electric motors into the wheels of our automobiles and so we have a completely different kind of thing where we have four independent intelligent wheels rather than a traditional internal combustion engine and power train and so on.” ThinkingNeedsWellsKindDifferentFourIntelligentIndependentTrainTraditionalWheelsInternalsEnginesDifferent KindsElectricMotorAutomobileCombustionElectric Motors Author:William J. Mitchell
“What we need is a critique of visual culture that is alert to the power of images for good and evil and that is capable of discriminating the variety and historical specificity of their uses.” NeedsUseCultureEvilCapableHistoricalVarietyVisualsGood And EvilCritiqueSpecificity Author:William J. Mitchell
