“Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.”
Quote by Bill Buxton
Author
Bill Buxton
Bill Buxton is a renowned expert in the field of user experience and research. He has over four decades of experience in design, technology, and media, serving as a senior researcher at Microsoft and delivering speeches at numerous international design and technology conferences. Buxton is known for his profound insights into user experience design and his passion for innovative technology. more
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