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“Previous research showed that loud music in a restaurant caused people to consume more alcohol and soda, while slow music lead to customers ordering more and staying longer. Dr. Charles Spence, professor at Oxford University, also found that certain types of music will bring out certain flavors in the food. For example, the experience of sweetness or bitterness in the food could be increased or decreased by simply changing the background music. Sweet sounds would increase the experience of a food’s sweetness, while “bitter” sounds would increase the bitterness rating.” — Cary G. Weldy
Previous research showed that loud
music in a restaurant caused people to consume
more alcohol and soda, while slow music lead to
customers ordering more and staying longer. Dr.
Charles Spence, professor at Oxford University,
also found that certain types of music will bring
out certain flavors in the food.
For example, the experience of sweetness or bitterness in the food could be increased or decreased by simply changing the background music. Sweet sounds would increase the experience of a food’s sweetness, while “bitter” sounds would increase the bitterness rating.