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Alex Strathdee

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“Branding ends up being quite a touchy subject for a lot of authors. If you go to a writer’s conference and listen to the talk, you’ll hear a lot of griping about branding, and it’s easy to see why. Most writers pour their heart and soul into developing their characters and story. They work through draft after draft to get those difficult aspects right. By the time they get out into the world, the last thing any writer wants to think about is their branding strategy.”

“I find it both incredible and disgusting how there are so many self-proclaimed best-selling authors out there who have not sold more than 100 copies. So many of these types of authors that lack accountability, transparency, and authenticity trying to sell their books with an abundance of false hype, false statements, and inaccuracies.”