Quote by Scott Lorenz

“Branding ends up being quite a touchy subject for a lot of authors. If you go to a writer’s conference and listen to the talk, you’ll hear a lot of griping about branding, and it’s easy to see why. Most writers pour their heart and soul into developing their characters and story. They work through draft after draft to get those difficult aspects right. By the time they get out into the world, the last thing any writer wants to think about is their branding strategy.”

Quote by Scott Lorenz