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Scott Lorenz Biography

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“Think of your book’s title as a headline for a breaking news story. For as long as newspapers (and now internet news content) have been around, diligent scribes have been searching their thesauruses for the right combination of power words for headlines as a way to draw in readers’ curiosity…”

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“Branding ends up being quite a touchy subject for a lot of authors. If you go to a writer’s conference and listen to the talk, you’ll hear a lot of griping about branding, and it’s easy to see why. Most writers pour their heart and soul into developing their characters and story. They work through draft after draft to get those difficult aspects right. By the time they get out into the world, the last thing any writer wants to think about is their branding strategy.”

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