“If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.”
Quote by Stuart Rose
Author
Stuart Rose
Stuart Rose, born on March 17, 1949, is an accomplished businessman with extensive experience in the retail industry. He has held several key positions, including CEO of several well-known retail companies. more